Play'n Go sets on North American iGaming journey with Michigan

Acclaimed developer and supplier of iGaming content, Play’n Go, has announced its first move into the US market. The company is launching its portfolio of games in the Michigan market, one of the several states that allow iGaming legally in the country.

What this means is that players visiting licensed operators in the state will have access to a number of games that have become blockbusters in the iGaming space. Play’n Go is the author of multiple titles such as Rise of Olympus, Legacy of Dead, Riche Wild and Book of Dead, Reactoonz, and others, which will be introduced to US players for the first time.

Commenting on this launch and opportunity, Play’n Go CEO Johan Törnqvist said that the move constitutes a landmark for the company. The entry into the US market comes at a time when many expect iGaming to be the next big thing to become legal en masse following sports betting.

Törnqvist assured that the company’s expertise in no fewer than 25 regulated markets globally enabled the company to bring its best offer on the US market as well. In an official press release, the executive explained:

"Our aim is to see Play’n GO games become as beloved in the US as they are in every other regulated market around the world. We know that each regulated market is different and that this will take time in the US, but we are absolutely committed to expanding our footprint across the country."

Play’n Go is not the only company that is expanding in iGaming. Both DraftKings and FanDuel are scoping opportunities to consolidate their presence and technological expertise in the sector. Törnqvist assured that the company is a leader in regulated markets and as such it will be a powerful ally to the brands that are authorized to presently run in the Wolverine State.

Understandably, Michigan is only a first step for the company, which will seek to land licenses in other regulated markets across the United States. For this to happen, Play’n Go will most likely first move into licensed states and then begin to prepare launches in states that are planning to go live with iGaming soon.

Play’n Go has a clear focus on the market in North America as the company recently revealed that it had obtained a license in Ontario where it has become an official and licensed supplier of iGaming content and products.

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