Pariplay expands Ignite platform with Jelly Entertainment

Pariplay, a company that focuses on the development of iGaming products, and the Ignite iGaming platform, has announced the addition of Jelly Entertainment, an up-and-coming studio as part of the list of suppliers for the aggregator solution.

Moving forward, Pariplay’s rich network of operators and partners will have the opportunity to pick games by Jelly Entertainment and introduce them to their own player bases and audiences. Jelly will benefit from Pariplay’s global distribution network and reach new jurisdictions, or further strengthen presence in existing ones.

Jelly will have the opportunity to drastically scale its offering and reach, and benefit from the simplified integration solution that comes hand-in-hand with being a part of the Ignite platform. The studio can further explore Pariplay’s advanced solutions that empower the game development framework and process, leading to faster deployment and launches for products.

Ignite is a flexible solution that will give Jelly the freedom to code its games in any language it sees fit and still benefits from the platform’s distribution capabilities in full. Pariplay Director of Partnerships Callum Harris welcomed this new opportunity and said that the company was very pleased to add yet another trusted partner into its fold.

The Ignite program, Harris explained, was very happy to continue developing its solid proposition and bring more amazing content to market and operators, facilitating suppliers in their pursuit of fresh opportunities as well.

"This initiative is one we’re very proud of, and we’re extremely happy to add Jelly to its ranks," Harris remarked and said that the company held Jelly in high esteem for their innovative-driven production and quality proposition.

Jelly Entertainment Marketing Lead Victoria Newbolt was similarly pleased with the development, arguing that joining Ignite would help scale up the company’s global reach and bring value across the entire network of Pariplay partners.

The past months have been busy for Pariplay as well, as the company has been expanding its reach through numerous alliances. A notable development was struck with Caesars Sportsbook & Casino in January.

Pariplay also teamed up with Mancala Gaming and helped launch AGS content through its Fusion platform for PlayAlberta. Overall, Pariplay has maintained a good pace of striking new and relevant partnerships that have allowed the company to stay competitive and bring cutting-edge innovation to industry entities.

Image credit: Pariplay