Octoplay expands in Europe with launch in Greece via Novibet

• Novibet and Octoplay inked a new content alliance
• The former will expand its offering for customers in Greece with premium content from the latter
• Executives at Novibet and Octoplay speak with excitement about the latest collaboration

The leading online casino operator, Novibet, continues to expand its offering.

On Wednesday, the operator announced it joined forces with the fast-growing online casino games provider, Octoplay.

Novibet players in Greece tap into Octoplay games

Under the terms of the new alliance, premium games from Octoplay will now reach Novibet players in Greece.

The new content agreement complements Novibet's ongoing strategy to grow its offering with the addition of quality games.

At the same time, the deal reaffirms the operator's dedication to offer safe, responsible and thrilling content to its growing customer base in the European Country.

While the content deal will undoubtedly boost Novibet's presence in the regulated gambling market in Greece, it also complements Octoplay's expansion.

The latter company launched not even three years ago and has since experienced significant growth, constantly expanding its reach.

Currently, Octoplay holds licenses in a number of major gambling markets, including across Europe such as Italy, Greece, the UK, the Netherlands, Sweden, Denmark and Belgium, among others.

Moreover, the company has established a presence with licenses in North America, including New Jersey, Michigan and Ontario, as well as in Brazil.

The collaboration is expected to benefit the duo

Fotini Matthaiou, Novibet's Executive Director of Casino, spoke with excitement about the new agreement with Octoplay, Casino Guru News learned from a press release.

The executive explained that the new alliance complements the operator's goal of delivering engaging experiences to its growing player base.

"By integrating Octoplay's innovative portfolio into our platform, we continue to expand the range of premium content available to our players, combining cutting-edge technology with entertainment value," Matthaiou added.

Finally, the executive pointed out: "At Novibet, we constantly seek strategic collaborations that enhance the quality and diversity of our offering, ensuring that every player enjoys a personalized, world-class gaming experience."

Ralitsa Georgieva, Octoplay's Director of Business Development, was similarly excited.

"The current Greek launch with Novibet demonstrates the momentum of our European expansion," she said.

In conclusion, Georgieva explained that Octoplay's expansion in Greece's regulated gambling market complements the company's growth across Europe and enables its games to reach new players.

Image credit: Octoplay