Octoplay expands reach in the UK, teams up with MrQ

• Octoplay continues to expand in the UK as it forges a new alliance with MrQ
• The company has been building its footprint in the UK and has partnered with many leading brands
• MrQ has also welcomed the partnership, arguing that the operator has been highly selective about which studios it partners with

Octoplay has launched its portfolio of online casino games with MrQ in the United Kingdom, marking the latest expansion for the studio in one of Europe’s largest, best-regulated, and most lucrative iGaming markets.

Octoplay continues to strengthen its presence in the regulated iGaming market in the UK

MrQ is also one of the local market’s best-known brands and has been consistently developing its reach to strengthen its pull with players in the jurisdiction.

Octoplay’s latest tie-up follows several other prominent content deals over the past years, including with brands such as Paddy Power, Betfair, Evoke and bet365, with MrQ now joining this exclusive club of operators to provide cutting-edge games by the supplier.

Commenting on the opportunity to further strengthen its content library and local offering, MrQ Senior Casino Manager Daniel Pascoe said:

"We’re picky about what goes in our lobby. Every game has to earn its place with our players, not just fill a slot. Octoplay has done exactly that. Their games are sharp, built with UK players in mind, and since going live, they’ve become a genuine part of the MrQ mix."

Ralitsa Georgieva, Octoplay’s CEO, has similarly welcomed the opportunity to see the supplier grow its local footprint, arguing that the latest tie-up with MrQ was a natural evolution of the company’s efforts locally.

"Operators here re-order their lobbies on performance, and being asked back by new brands is the endorsement that matters," Georgieva said.

Image credit: Octoplay