Pragmatic Play rolls out Smart Studio with Rank Group strengthening alliance

• Pragmatic Play has further strengthened its relationship with Rank Group through the addition of Smart Studio
• Smart Studio is a cutting-edge way to optimize and organize the live casino experience, tapping into advanced tech, such as green screen to boost engagement and retention
• Rank Group and Pragmatic Play have worked on various content alliances together, including an exclusive bingo launch

Pragmatic Play has strengthened its relationship with Rank Group through the introduction of its Smart Studio live casino products, further boosting the collaboration and enhancing the real-time gaming experience at the prominent operator.

Pragmatic Paly and Rank Group deepen content partnership through Smart Studio

Pragmatic Play is now offering its Blackjack, Roulette, Auto Roulette and Speed Roulette tables to the operator, while leveragin the Smart Studio which further allows the company to personalize the experience and better adjust to consumer preferences.

Commenting on the new tie-up, Pragmatic Play Director of Public Relations Sharon McHugh had this to add hailing the Rank Group’s standing in the iGaming market and the ongoing collaboration between the companies:

"We are delighted to further our relationship with Rank with the launch of several Smart Studio tables encompassing some of our most popular live casino games. We have an exceptionally strong working relationship, so look forward to another exciting product launch together."

This partnership follows another content arrangement between the companies with the supplier launching its Mecca Big Bass Double Dab exclusively with Rank's Mecca Bingo. Pragmatic Play has since been phasing out its bingo content.

The Smart Studio relies on green screen technology to deliver a preferred and diverse visual setup while further immersing players into the gameplay and creating memorable gaming experiences that they will cherish.

The technology can also be leveraged to highlight important moments in the session, such as promotions and big wins. But it is hardly just that, as Smart Studio is designed to bolster the overall engagement for its partners.

Rank Group welcomes the chance to bring unique customization to the live dealer product

Rank Group Director of Content Tom Orton has welcomed the opportunity to see his company collaborate with a long-standing leader in the live casino space as well, adding:

"Pragmatic Play's Smart Studio solution stands apart, giving us the perfect mix of exceptional product capability and flexibility. It adds a dynamic range of live dealer titles to our offering, while allowing us to deliver unique customisation to our products."

Pragmatic Play has been focusing on scaling its presence in the live casino segment, with the Smart Studio adding to those efforts.

The company has dropped its sportsbook content recently to focus fully on its iGaming content arm in a consolidation move meant to lean on the company’s strengths, and it has been paying off.

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