NE Group selects Craig Harris for Head of Games

The fast-growing supplier of business-to-business iGaming software, NE Group, strengthened its senior-level team with a new strategic appointment. The company announced Wednesday it hired the seasoned expert with extensive experience within the gambling sector, Craig Harris. Joining NE Group, the expert was appointed to the role of Head of Games.

In his new role, he is expected to propel the company's growth across a number of important markets. Harris will focus on expanding NE Group's market reach and boosting operational efficiency. The latest senior-level hire comes at a time when the company has made strides recently in important markets such as Latin America and Africa.

Ultimately, with Harris as Head of Games, NE Group anticipates growing the reach of its innovative software solutions. Engaging with new business partners, the company plans to grow further and keep the positive momentum.

Imran Bukhari, NE Group's CEO, welcomed Harris to the company's growing team of experts, adding that his appointment represents an important moment for the company. "His knowledge and proven track record complement our strategic focus perfectly," he explained in a statement. Finally, Bukhari said about Harris: "His strengths will be invaluable to grow our game portfolio and explore new opportunities."

Harris shared the excitement of NE Group's boss. "It’s an honor to have joined NE Group, during this exciting phase of rapid growth," he added. Last but not least, the company's new Head of Games said: "I'm eager to contribute to shaping the future of the games division within the NE Group, as we release a range of new titles and amplify our global presence."

Overall, Harris brings more than two decades of experience within the betting vertical. Throughout his extensive career, he held many important senior-level roles, allowing him to accumulate knowledge about sportsbook trading, casinos, sports, as well as CRM, sales and social media. Undoubtedly, Harris' wide range of skills are going to help him in his new role with NE Group.

Founded in 2022, the company continues to grow and expand within the competitive online gambling sector. Currently, NE Group offers a range of solutions and software catering to iGaming operators across the globe.

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