LALIGA names Luckia an official partner for Spain and Mexico

The leading gaming and entertainment company with a strong presence across the globe, Luckia, signed a landmark agreement with Campeonato Nacional de Liga de Primera División, the top men's professional football division of the Spanish football league system also known as LALIGA.

Luckia inks landmark deal with LALIGA

Under the terms of the fresh agreement, the iGaming operator was designated as an official partner of LALIGA for Spain, as well as Mexico.

The collaboration between the duo encompasses the next three seasons and is expected to benefit each of them through the creation of unique engagement opportunities.

Under the terms of the new deal, Luckia secured rights to LALIGA EA SPORTS, as well as LALIGA HYPERMOTION. Through the new agreement, Luckia is expected to help promote the two competitions.

Thanks to the agreement, Luckia will deliver exciting activations, including live events that will feature LALIGA ambassadors.

Sports fans will also be able to benefit from unique experiences, personalized merchandise and tickets. Such activations will be organized in compliance with the local regulations and will be promoted via both retail and digital channels.

Besides the rights to LALIGA EA SPORTS and LALIGA HYPERMOTION, Luckia will benefit from additional digital assets related to LALIGA.

Ultimately, those assets will help promote the League's visibility and help it better connect with fans in Mexico, Spain and other jurisdictions across the globe.

The agreement brings excitement to Luckia, LALIGA

Jose Gonzalez, Luckia's President, commented on the topic in a statement.

He explained that the new collaboration with LALIGA "reinforces Luckia's commitment to sport and the promotion of values such as teamwork, determination and excellence in football."

Jorge de la Vega, LALIGA's Executive Director, was just as delighted.

"We're convinced that this collaboration will bring us even closer to our fans in Spain and Mexico, and hand in hand, we will continue to create a safe and responsible entertainment environment," he revealed.

The company continues to grow its portfolio of partners

This summer, Luckia penned an important deal in Spain with Playson, a provider of cutting-edge online casino games.

At the time, Playson agreed to deliver some of its most popular games, powering Luckia's offering in the European country.

The latest collaboration with LALIGA further grows Luckia's portfolio of partners.

The company joins the likes of EA SPORTS, Microsoft and PUMA, among other leading companies that have already landed on the list with LALIGA sponsors.

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