RubyPlay pushes into Spain with Luckia stitch-up

RubyPlay, a torchbearer in the iGaming and online casino sector, has expanded further into the Spanish market through a new tie-up with Luckia Gaming Group, an operator of prominent brands and casino sites in the country, and beyond.

RubyPlay pursues Spanish iGaming growth with Luckia

Thanks to this partnership, RubyPlay’s array of games will now be available to Spanish players visiting any of Luckia’s locally supported brands. Among the titles that players can expect to see and look forward to are Immortal Ways Diamonds and Mayan Cache along with others.

RubyPlay CPO Dr Eyal Loz has welcomed the opportunity to see the studio bring its hard-hitting titles with yet more operators.

"Our commitment to global growth in regulated markets continues, and the addition of our exciting games to Luckia’s platform is sure to capture the attention of its player base," Dr. Loz noted, confident that RubyPlay will continue to expand its footprint in new markets.

Luckia Gaming Group Head of Product Eloy Fernandez was similarly welcoming of the opportunity, adding that RubyPlay’s games have long been a player-favorite choice and focused on engaging and retaining audiences. A big highlight in the new partnership is the Immortal Ways series, Fernandez added.

"RubyPlay’s reputation for delivering award-winning and player-focused titles, such as the Immortal Ways series, makes us confident that this partnership will elevate our offering," he summed up.

RubyPlay’s dedication to global growth shows

Entering a new and promising market has been a signature move for RubyPlay which has been able to achieve this in several ways. First, RubyPlay has been a strong negotiator, gaining favor with companies such as Aposta Ganha in Brazil.

To strengthen its local footprint, the company has similarly released a tailored slot experience, the Go High Panda slot, specifically designed to strike home in the region. Before that, the company pursued growth with Betsul again in Brazil.

Heading back to Europe, RubyPlay teamed up with MaxBet in Serbia in April this year.