Kambi's Tzeract agrees to deliver solutions for kwiff

The leading business-to-business (B2B) sports betting platform and solutions provider, Kambi Group plc, announced a new partnership between its AI-powered trading division, Tzeract, and the leading sportsbook and casino operator, kwiff. Under the terms of the new deal, Tzeract will power the offering of the sports betting and casino operator with the delivery of Bet Builder, a powerful product that is recognized for its innovation and effectiveness.

The latest deal represents the first commercial agreement for Kambi's AI-powered trading division ever since its official launch as a standalone division in a move dating back to earlier this year. While the deal is expected to help Tzeract grow, it is also important for Kambi as it solidifies the company's position as a provider of modular services to betting and gaming operators across the globe.

The launch between kwiff and Tzeract will begin with the delivery of the Bet Builder product ahead of Euro 2024. While initially, the product will offer football capabilities, more sports will be added in due time.

Niklas Fallsjo, kwiff's Head of Sportsbook Innovation, commented on the topic in a statement. "We are delighted to partner with Tzeract and integrate their market-leading Bet Builder product into our proprietary sportsbook," he revealed. According to Fallsjo, Tzeract's innovative solution complements kwiff's dedication to delivering exceptional betting experiences for its growing customer base. Finally, the executive pointed out: "We are confident that the addition of Bet Builder will be a hit with our players."

David Jacquet, Tzeract's Interim Managing Director, added that the company is thrilled to unveil this important partnership. He outlined that this key commercial deal allows the division to showcase the potential of its solution "outside of the Kambi network for the first time." Finally, Jacquet pointed out: "To work with such an innovative sportsbook like kwiff will provide the opportunities to build the world's most exciting and intuitive betting experiences together."

Currently, Tzeract's Bet Builder stands out from the competition by allowing seamless integration with the target operator's existing sportsbook. The solution offers capabilities for its own AI-generated odds or using the operator's pricing.

Since 2022, Tzeract has powered the football pricing for Kambi's extensive network. Ultimately, the division seeks to revolutionize the betting sector by offering an innovative service that provides efficiency and scalability for operators across the globe.

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