Inspired Entertainment launches with bet365 in Mexico

Inspired Entertainment has taken its content reach a notch further by expanding with bet365, a long-standing partner of its, and bringing the company’s B2B gaming content, systems and solutions to the exciting and fast-evolving market in Mexico.

Inspired Entertain injects tons of games into bet365 Mexico

Thanks to this collaboration, bet365 will benefit from a number of outstanding games, including the exclusive Sticky Stacked Fire 7s title, which is part of an exclusive debut, and which will allow Mexican players to experience it along with global audiences.

Apart from this, Inspired Entertainment is bringing 50games to bet365’s Mexico-facing operation, which will further reinforce the supplier’s presence in the region, but also give the operator plenty of new titles to offer to its local audiences.

Inspired CEO and President Brooks Pierce has welcomed the opportunity to see the new games and Sticky Stacked Fire 7s launch in Mexico.

"We remain committed to providing exceptional gaming experiences, and we believe this expansion will resonate well with players in the region,"

Pierce added. As to bet365, the company was similarly pleased with the development, arguing that it saw Inspired Entertainment as an important partner to further spearhead its growth and success in Mexico.

Bet365 committed to growth in the western hemisphere

"The exclusive launch of the Sticky Staked Fire 7s game underscores our commitment to delivering unique and thrilling gaming experiences for our players. We are confident that Inspired’s games will resonate with our Mexican audience just as they have in other markets," a spokesperson for the betting and gaming brand said in a statement.

Bet365 has also been pushing further into the Latin American market, and particularly in Peru, with the launch of the bet365 dot pe domain name in the country, and after successfully obtaining the necessary license and permission to go ahead.

The company is similarly pivoting towards the North American market, and the United States in particular, where the company announced a 1,000-job tech hub in Denver, Colorado.

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