GAN introduces Coolbet to Mexico, launches sports and casino products

GAN Limited continues to expand in the North American and Latin American markets at the same time through a new unique opportunity in Mexico. The company has launched in the country with its leading real money internet brand Coolbet, which brings online casino and sports betting operations under the same roof, and allows the company to pursue further growth opportunities, GAN said in a press release.

Coolbet has teamed up with a local operator earlier this week, which allows it to operate legally on the Mexican market and make its products available to customers in the Latin American market, a precursor to a stronger expansion in the fast-developing region.

Commenting on this development, GAN President of B2C Endre Nesset hailed the opportunity the company’s brand was presented in Mexico. He stated outright that the company was confident in the incremental and steady growth of the Coolbet brand in the new country.

However, he cautioned that the initial revenue and investment spend will be modest at first as Coolbet and GAN find their bearings in the market. Coolbet will build visibility by launching smart and tailored social media campaigns, Nesset explained, adding that the company will also look to sponsor local clubs and athletes to raise even more awareness for its brand and operations.

"We look forward to supporting our local partners as we grow our presence in this exciting market," Nesset explained. Coolbet is also bringing its own in-house team of traders who will move the sports betting lines and help fans get new ways to engage with the sports action on the small screens.

Mexican sports fans can rest assured that Coolbet has gone the extra mile to cover all important and major events on the country’s sports calendar, including but not limited to Copa Libertadores, Copa Subamericana, Recopa Subamericana, Formula 1, and many others.

The official statement does not talk about online casino operations much with the public focus currently on sports. As to the online casino, Coolbet is a known brand in iGaming, and capable of delivering wholesome experiences across the board.

At the end of last year, GAN made another expansion in North America, with the company signing a deal to help grow WynnBET’s footprint in the United States, an important partnership opportunity for both companies.

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