GAN inks technology deal to power WynnBET's US expansion

The leading business-to-business supplier of iGaming software-as-a-service solutions for the growing online gambling market, GAN, announced a new partnership with the leading sports betting and casino operator Wynn Resorts. Under the terms of the new deal announced Friday, WSI US, doing business as WynnBET will benefit from GAN's GAN Sports, as well as Super RGS.

Leveraging GAN's leading technology under this exclusive national partnership will boost WynnBET's growth. At the same time, the operator is expected to conquer new markets and engage with new audiences, powered by GAN's leading technology.

In a statement released on December 16, 2022, Wynn Interactive's President, Ian Williams, said about the new deal: "We look forward to growing our partnership with GAN and bringing an enhanced sports betting experience to our players."

According to Wynn, the collaboration with GAN follows a competitive analysis. Through that analysis, the company concluded that integrating the supplier's technology for its online sports betting operations will help WynnBET grow. What's more, GAN's leading sports technology will power the bookmaker's retail launch at Encore Boston Harbor, planned for 2023.

Further building the positive momentum, GAN agreed to provide Super RGS, its leading content aggregation delivery system. As a result, WynnBET will leverage the technology and boost its future iGaming market launches.

Rob Lekites, GAN's VP of North American Sports, said that the new collaboration marks the company's third GAN Sports partner. He explained that thanks to the new partnership with WynnBET, GAN will present its leading innovative sports betting technology at Encore Boston Harbor.

Lekites added: "The combination of GAN's cutting-edge sportsbook technology with WynnBET's highly experienced and successful leadership team, provides tremendous growth opportunities for both of our organizations." According to the company's VP of North American Sports, the new partnership builds upon a strong foundation with WynnBET from Michigan.

At the same time, Lekites said that extending its collaboration with WynnBET helps the company reaffirm its position as a leading supplier for the growing iGaming market in the US and is a testament to the quality of its products. Finally, he said: "The reception of GAN Sports remains highly encouraging as we look to carry this positive momentum into a strong cadence of new partner launches over the coming quarters."

Currently, WynnBET has market access in multiple US states including major markets such as New Jersey, New York, Michigan, and Colorado, among others. The sportsbook continues to expand its presence and awaits licenses for several US states.

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