FunFair Games reveals new brand look

FunFair Games, an iGaming studio and innovator, has announced a new rebranding move which is designed to better reflect the company’s core vision. FunFair Games is hoping to achieve a new look that is tailored to its personality and identity, with the supplier remaining laser-focused on next-generation content, the company revealed in an email press release.

FunFair Games is hoping to grow rapidly over the next months, all part of its plans for 2023, and beyond. This comes at a time when FunFair is preparing to bring to market a number of new games that will feature innovative mechanics and gameplay elements.

The company has vowed to introduce games that are specifically tailored to appeal to the particular tastes of operators and players who are looking to escape traditional gaming products and try brand-new concepts.

FunFair Games is also making rapid appointments to its senior team, hoping to boost its capacity to deliver powerful game design and creative solutions that will allow the brand to grow across the board. FunFair Games CEO Mark McGinley has welcomed the opportunity to see the company rebrand itself, and ahead of the upcoming ICE London industry gathering which is due to take place this week.

"It’s very exciting for us to introduce the new look at a time when we are entering the next phase of our expansion," McGinley noted. The chief executive hailed the new identity as a part of a much bigger strategic push that will allow players to experience new concepts and strengthen FunFair Games’ reputation as a provider of non-traditional gaming content.

FunFair Games has been expanding on the back of its planned rebranding. The company signed a prominent content partnership in Belgium several months ago. As a result, Funfair Games is now providing its content of innovative titles to Napoleon Casino, a respected Belgian brand by Superbet Group.

In January, FunFair Games announced that it has hired three new team members to help the company with its plans for 2023. The appointees included Dan Nyman, Kai Ngai, and Martti Poom who stepped in as head of game design and mathematics, project delivery manager, and art director respectively.

Image credit: FunFair Games