The Florida Gaming Control Commission is now looking for a vendor to run and administer the Compulsive or Addictive Gambling Prevention Program.
An Invitation to Negotiate process has been launched by the regulator, which will look into potential companies that have the expertise, experience, and know-how to run that important pillar of the state’s gambling framework.
As gambling becomes more popular, the need to properly address responsible gambling and shield vulnerable consumers has grown as well. The responsibility is significant, notes the commission in a public statement, with Vice Chair of the Commission, Julie I. Brown adding that the commissioners are looking for results that will help provide "progressive resources and scalable services."
The end goal is to reach any person in Florida who may need help with their gambling habits, Brown noted in the statement released by the watchdog. She also emphasized the urgency of addressing problem gambling in the state:
"While many Floridians and visitors enjoy legal gaming and sports betting, offering robust resources and valuable services to those who may find themselves impulsively participating in these activities is highly important."
Her opinion has been shared by Executive Director of the Florida Gaming Control Commission Lou Trombetta who was similarly happy to support the initiative, but also didn’t’ hesitate to highlight some of the pain points the regulated gambling market still had to address, including the prevalence of illegal gambling facilities and sites that push people into problem gambling.
The growing reach of legal and illegal operations has as a result prompted the Florida Gaming Control Commission to ensure that the Compulsive or Addictive Gambling Prevention Program adapts accordingly.
"This process will ensure that Floridians can benefit from innovative and comprehensive options and that the selected vendor is able to help FGCC provide resources that reach all demographics," Trombetta said.
Responsible gambling has been an important talking point for the industry over the past months, as demonstrated by major industry gatherings, but also individual efforts to make gamblers safer.
According to the American Gaming Association, a trade body, $472m was invested in the United States by operators in responsible gambling initiatives in 2023. Meanwhile, other organizations have launched more initiatives beyond the North American market still.
Gordon Moody has launched its Gambling Support First Aid training to help people recognize the signs of compulsive gambling early on.
Image credit: Unsplash.com