Digitain picks Ani Mkrtchyan for Chief Sales Officer role

The leading sportsbook software and iGaming platform provider, offering innovative solutions, Digitain, announced a new senior-level appointment, strengthening its sales team. On Wednesday, the company confirmed it promoted Ani Mkrtchyan to the role of Chief Sales Officer. With the new promotion, Digitain boosted its sales executive team.

Mkrtchyan's career at the company started more than five and a half years ago. Throughout her tenure at Digitain, she held different senior-level roles, starting as a Senior Manager. After that, for nearly three years, she served as the company's Head of Strategy. As a part of the C-suite at Digitain, Mkrtchyan brought extensive experience within the online gambling sector.

She played an important role and offered invaluable advice for Digitain's development strategies within different markets. Moreover, Mkrtchyan provided strategic guidance which was vital for the company's sales and operations across the globe.

Sharing her excitement, Mkrtchyan revealed that it is thrilling to grow as a part of a leading supplier of solutions and technology for the iGaming sector like Digitain. "When engineering complex sales solutions for today’s multi-jurisdictional operators, we put partners and our people first and strive for the very best versions of ourselves and for our partners in that delivery goal," she explained in a statement. Finally, Mkrtchyan pointed out: "I look forward to assembling and building a game-changing team over the months and years ahead."

Vardges Vardanyan, Digitain Group's Founder, was similarly thrilled about the latest senior-level promotion. He explained that one of the ongoing commitments of the company is to invest in its people. "Over the nearly six years of being part of the Digitain Family and its growth into multiple markets, Ani has demonstrated exemplary attention to detail, insight, and leadership, putting our partners and customers at the heart of everything we do," added Vardanyan. Last but not least, he outlined: "We are delighted to have Ani join our leadership team as we continue expanding as one of the major platform providers to B2C partner operators in regulated markets."

Only recently, Digitain announced an important new content agreement. Last week, the company confirmed that it inked a deal with RAW iGaming, the provider of quality online casino games. Under the terms of the deal, Digitain's customers gained access to popular and fan-favorite games from the leading iGaming content supplier. This content agreement helped significantly expand the reach of RAW iGaming's titles, allowing the supplier to reach new audiences across the globe via Digitain's network of partners.

Image credit: Digitain