Delhi Capitals names Sportradar official technology partner

The leading global technology company, Sportradar, announced a new partnership with the franchise cricket team based in Delhi, formerly known as Delhi Daredevils, Delhi Capitals. Announced Tuesday, the new partnership designated the company as an official technology partner of the Delhi Capitals Academy.

Ultimately, the new collaboration seeks to support the work of the Academy. At the same time, the deal is expected to help with talent development and acquisition, contributing toward the positive growth of the sport.

Under the terms of the new three-year partnership, the Delhi Capitals Academy and franchises will benefit from Sportradar's live-streaming technology solution called FrogBox. The innovative technology solution has already proved its popularity in multiple markets in England, as well as throughout Europe and Australia.

Via the new deal with Sportradar, the Academy will also benefit from "the deployment of a market-leading electronic scoring app and a mobile-responsive match center to host live streams and highlights of fixtures as well as live scores, scorecards and results," a statement released by the company reveals.

Jarod Pickering, Sportradar's Head of Cricket, shared his excitement about the latest deal saying: "Academies such as Delhi Capitals’ play an integral role in identifying and nurturing the next generation of talent."

Finally, he explained: "We will be working closely with Delhi Capitals to help realize their vision for the academy and will also reach out to more academies in India to showcase how our technological solutions can be used to further develop the sport that the entire nation is incredibly passionate about."

Besides FrogBox, the Delhi Capitals Academy will also benefit from accessing Sportradar's fan engagement and coaching application, Lilypad. This solution enables curating the highlights from different matches that are streamed to be added to playlists. After this is done, those playlists can be accessed by academy students for teaching purposes. Additionally, those highlights can be released via social media to help expand the fan base of the sport.

Dhiraj Malhotra, Delhi Capitals' CEO, was excited about the new collaboration with the leading global sports technology company. He said: "This is a key milestone as Delhi Capitals Academy has become the first academy in India to partner with Sportradar and leverage their innovative video technology to develop talent in cricket."

Malhotra acknowledged that the new deal will help add further value to local talent while at the same time creating new fan engagement opportunities. "We look forward to working with Sportradar to help grow the game," said Delhi Capitals' CEO in conclusion.

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