Betsson Sport inks groundbreaking sponsorship with Inter

The leading gaming and entertainment company recognized across the globe, Betsson Group, announced a major sponsorship agreement.

Inter and Betsson strike new sponsorship

On Monday this week, the company confirmed it joined forces with FC Internazionale Milano, the famous Serie A champions and last year's Champions League finalists also popular as Inter.

Under the terms of the new collaboration, Betsson Sport's infotainment logo will be seen on Inter's jerseys.

The latest collaboration represents a major sponsorship agreement for the famous football team and the leading gaming and betting group.

In fact, the collaboration complements the goal of the duo to better engage with their audiences and deliver unique fan experiences.

The latest sponsorship agreement spans over four years and as noted, represents the biggest deal for Betsson and Inter alike.

Besides the Betsson.sport logo on Inter's jerseys, the team will proudly display two stars on its new jerseys.

The stars recognize Inter's 20th Scudetto win.

The agreement will help Inter with fan engagement

Alessandro Antonello, FC Internazionale Milano's Corporate CEO, shared his excitement about the deal with Betsson Group in a statement.

"We are delighted to welcome Betsson into the Nerazzurri family as the Official Main Partner and to have signed this historic agreement that will see the Betsson Sport logo placed on the front of our new kits," he explained.

Finally, Antonello pointed out: "This new collaboration will help us reach new heights in fan engagement and with our partner’s extensive reach and innovative approach, we are poised to expand our international fanbase and enhance the overall experience for supporters in Italy and worldwide."

Betsson continues to grow

Jesper Svensson, Betsson's Operations CEO, added: "This sponsorship is the biggest to date for Betsson."

He explained that the strategic alliance enables the company to better connect with football fans not only in Italy but across the globe too.

"Our aim is to be more than just a sponsor – we want to be a partner that brings excitement and value to the club and its supporters," explained Svensson.

Last but not least, the executive outlined that the agreement would help propel the company's presence in important markets while allowing it to reaffirm its position as a leading global sports brand.

Recently, Betsson agreed to deliver its customers in Italy games from Amusnet, a leading casino games supplier.

The latest collaboration also complements Betsson's growing portfolio of global sponsorships.

The group was already designated as the main sponsor of Racing Club de Avellaneda, Atlético Nacional and Boca Juniors in Latin America.

Moreover, Betsson Sport has active partnerships with Torino FC and SSC Napoli.

Image credit: Betsson Group