Betsson inks two-year partnership with Peristeri BC

• Peristeri BC, the top-tier Greek basketball team, signed a new deal with Betsson
• Betsson becomes a Naming Partner and Major Sponsor of the team, which will now compete as Peristeri Betsson BC
• The alliance grows further Betsson's footprint in Greece and reaffirms its dedication to local communities

The leading betting and gaming company, Betsson, continues to grow its portfolio of partners in Greece.

Late last week, Betsson confirmed it signed a new two-year sponsorship agreement with the leading Athens club with more than five decades of history, Peristeri BC.

The agreement will see the team competing like Peristeri Betsson BC

Under the terms of the alliance, the company was designated a Naming Partner and Major Sponsor of the basketball club that competes in the top tier of Greek basketball as well as in European competitions.

Per the sponsorship agreement, the team will now compete under its official name, Peristeri Betsson BC.

A press release by Betsson reveals that the new sponsorship agreement represents a major milestone in the basketball club's competitive ambitions and supports its long-term mission to keep a leadership position in Greek basketball.

The two share a dedication and commitment to consistency, professionalism and delivering engaging and unforgettable experiences to their respective audiences.

Supporting Peristeri Betsson BC, Betsson will also contribute to a range of initiatives with a social impact focusing on education, youth and equality.

The basketball club's Head Coach, Vasilis Xanthopoulos, and its captain, Vlado Janković, spoke with excitement about the latest alliance.

They commended Betsson for its dedication and proactive approach in supporting Greek basketball.

The deal with Betsson will contribute to the future success of Peristeri Betsson BC

Manos Kotsis, Peristeri Betsson BC's General Manager, said about the latest deal: "We are now officially Peristeri Betsson and will be for the next two years. Our approach is based on two pillars: reconnecting with our local community and bringing people back to the arena, and restoring Peristeri's identity as a club that develops talent, whether local or international."

Finally, Kotsis pointed out: "We believe we have made meaningful progress over the past two years, but both goals require strong organization, planning and method. We are delighted that Betsson is by our side, supporting this effort and enabling us to move forward with greater confidence."

Andreas Nikolopoulos, Betsson's Commercial Director, was similarly delighted with the new two-year agreement.

He said the company is thrilled to join forces with such a recognizable club and contribute to its mission to remain part of top-flight Greek basketball.

"We do not view this merely as a sponsorship but as a strategic alliance. We share the same values with Peristeri, professionalism, consistency and a constant commitment to offering high-quality experiences to fans," Nikolopoulos added.

Finally, the executive acknowledged that Betsson is prepared to continue to support Peristeri Betsson BC and wished the team success for the season.

The latest deal complements Betsson's portfolio of partners in Greece and comes after similar activations with Mykonos Betsson and Aris Betsson.

Ultimately, the deal with Peristeri Betsson BC reaffirms the company's dedication to investing in the future of historic basketball clubs and supporting local communities.

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