BetGames pushes into African market with Sahara Games

BetGames has established a new partnership covering the African market. The live dealer and betting games studio has teamed up with Sahara Games Technology Corporation in a bid to guide its further expansion in the market and seek to achieve better results in the long term. The news was shared via a press release.

For starters, BetGames will first work with Sahara Games on improving the latter’s brick-and-mortaroffering and strengthen its position in the sector. BetGames will immediately deploy a number of popular gaming options, such as Lucky 7, Lucky 5, and Wheel of Fortune.

Meanwhile, Sahara Games has been able to grow its footprint and expand its reach in several important regional markets in Africa, becoming a trusted, preferred, and recognizable name on its own. As a result of this, BetGames will be able to inject its content with more than 300 retail locations across four countries in the region.

BetGames’ titles will be available in Nigeria, Mozambique, Uganda, and not least, Kenya. All of these countries have received Sahara Games and land-based solutions well, and consumers are open to new experiences like the ones offered by BetGames’ rich portfolio of titles and options.

Commenting on this success, BetGames VP of Sales for Africa, James Everett, said that the company was extremely pleased to have been able to reinforce its position in the African gaming market.

"Since its launch, Sahara Games has established itself as a fantastic operator, offering a host of sports-betting and casino products – with our content now adding to its thrilling collection," Everett commented. Sahara Games COO Mathew Halloran was similarly pleased with the developments and what they meant for both his company and BetGames.

According to him, the partnership with BetGames was a clear sign that Sahara was determined to remain the de facto market leader and one that is excited about the future of gaming in all of its permutations and evolutions. As to BetGames, the company has been on a clear mission to continue to grow and build.

The company expanded in the Latin American market in 2021 and has been building into established markets such as Europe, but also some of the more exotic ones, such as Africa, as the latest partnership clearly attests.

Image credit: BetGames.tv