Barry Mahon joins Imagine Live as Chief Commercial Officer

The provider of exciting live dealer casino games, Imagine Live, announced a new senior-level appointment. Earlier this week, the company announced it strengthened its C-suite with the addition of Barry Mahon, a seasoned executive with solid experience within the gambling sector. Joining Imagine Live, the expert was appointed to the role of Chief Commercial Officer (CCO).

The strategic appointment comes at a time when the company anticipates further growth and expansion across the globe. With the addition of Mahon, Imagine Live strengthens its executive-level team which is ultimately expected to guide it through any obstacles on the way toward expansion.

Taking on the role of CCO, Mahon brings extensive experience. As a part of the C-suite at the company, he will be tasked with overseeing business relationships. Additionally, Mahon will focus on ensuring the success of Imagine Live's commercial strategy as well as revenue management. The executive is also going to play a key role in other strategic processes directly related to the growth of Imagine Live.

In a statement released by Imagine Live, Mahon shared his excitement, highlighting the customer-centric approach of the company. He said that this dedication helps the company deliver exceptional games that create truly memorable experiences. "This unwavering commitment to our customers will continue to guide our strategies and decisions. I joined Imagine Live at an exciting time in the scale-up and expansion of the business," added Mahon.

The new CCO confirmed that Imagine Live continues to grow its offering with the opening of new live dealer studios that help address the growing demand for their services. According to Mahon, there's an increasing demand for formats such as Dynamite Roulette and RobinTheFair not only throughout Europe but in other jurisdictions.

Finally, Imagine Live's newest C-suite addition pointed out: "Our continued focus shall be to deliver premium live gaming experiences with high player engagement and revenue growth, including key account management and partner relationship development."

Overall, Mahon has more than 30 years of experience. Throughout his extensive career, he held important senior-level roles with companies related to the online and land-based gambling sector. Mahon is a proven leader and brings a unique blend of vision, dedication and passion to Imagine Live. Undoubtedly, his extensive experience in combination with a goal-oriented attitude will help the company not only achieve but even surpass its future growth goals.

Image credit: Imagine Live