Afflika brings another banner year for SOFTSWISS

SOFTSWISS’ leading affiliate tool has had another bumper year with Afflika posting a significant growth in affiliate gross gaming revenue (GGR) for 2023. The affiliate management software welcomed more than 120 new brands as part of a network that now exceeds 320 companies. Similarly, account registration quickened pace last year to see 100,000 new registrants, or a 176% jump on an annual basis.

The biggest number of new registrations came in the fourth quarter of 2023, with 28,367 accounts registered compared to 21,016 new accounts registered in the first quarter of last year. There also was an associated increase in new player registrations, or some 24m such registrations once again indicating strong growth within the network.

The third quarter of the year proved the most intense for new player registrations when player account registrations reached 7,109,966, slowing down a little in the fourth quarter to 6,987,199 new player accounts. Another metric that was up was the number of unique clicks on referral links, SOFTSWISS explained.

Afflika by SOFTSWISS Head Anastasia Borovaya has welcomed the platform’s performances and noted that gross gaming revenue nearly doubled over the period, player deposit amount increased 2.4 times, and affiliate payments jumped another 70%.

"Our recent performance boost can be attributed to our robust referral infrastructure, ensuring smooth traffic flow that converts into higher player deposit amounts," she added. The good numbers are the result of hard work and continuous drive to improve the overall quality of the platform, Borovaya further added.

Afflika by SOFTSWISS has been a preferred product for companies as well, as per a Kantarsurvey, a marketing research agency, which found out that the majority of the platform customers were highly satisfied with its product offering.

"Our mission is to provide clients with a comprehensive affiliate marketing software solution vital for their operations. We prioritize exceptional service to attract new clients and ensure their continued loyalty," Borovaya explained.

Recently, the company made the news with the first drop of its Prime Network Jackpot realized through Fastpay Casino. The amount of the win was $244,000 and constitutes the first time the big jackpot had been won since it launched in October. A second campaign that will set the starting amount of the jackpot at $300,000 rather than the $100,000, has already been announced.

Image credit: SOFTSWISS