Rootz taps into ELA Games for content boost

Rootz, the company behind such blockbuster online casino brands such as Wildz, Chipz Casino and many others, has tapped into supplier ELA Games’ expansive portfolio of original and high-performing casino games.

ELA Games strengthens Rootz content across multiple online casinos

Through a new content partnership with the supplier, Rootz’s brands will now benefit from such unique games developed by ELA Games as Cash Crab, Joker Cashpot and many others. The partnership will see ELA Games similarly benefit from expanding its reach with varied customer bases and players.

ELA Games Business Development Manager and spokesperson David Fall has welcomed the opportunity to team up with the Rootz family of brands and platforms.

"This partnership will prove to be a mutually beneficial one and a meaningful development for our studio," Fall said, adding that the supplier trusted its games would help Rootz strengthen the company’s opportunity to engage and retain its players.

In the meantime, Rootz CEO Sam Brown has similarly welcomed the partnership, arguing that for the company – players always came first. The idea of introducing top-quality casino content was always at the core of what Rootz did.

"We’re sure our players will enjoy them, and we look forward to this mutually beneficial collaboration," he added.

ELA Games grows content reach with several partnerships

ELA Games has been fully committed to growing its presence in the regulated iGaming market. The company partnered up in July with Relax Gaming’s aggregation solution, allowing the supplier to quickly deploy its games across an even wider array of brands and operators.

In the meantime, ELA Games was also able to strike another important content partnership with BlueOcean, achieving a similar boost in reach.

For its part, Rootz has been similarly keen on expanding across numerous jurisdictions, pushing forward, and also adding new suppliers along the way.

Image credit: ELA Games