RubyPlay expands European footprint in Spain with bet365

• RubyPlay and bet365 have teamed up in Spain
• The partnership grants bet365 players access to RubyPlay games as well as titles from the company’s wider studio network
• RubyPlay and bet365 are also readying a new content partnership in the coming months

RubyPlay has further doubled down on its expansion in Europe, and specifically in Spain, where the supplier of acclaimed online casino games has strengthened its presence through a partnership with bet365, a globally recognized brand.

The company is bringing its most popular slot titles, including Immortal Ways Buffalo, Immortal Ways Cleopatra, and J Mania Golden Eggs, among many others.

RubyPlay and bet365 lay the groundwork for a strong content partnership in Spain

Commenting on this new milestone, RubyPlay CCO Dima Reiderman, the man tasked with supercharging the supplier’s commercial strategy in 2026 and beyond, had this to say:

"Together with bet365, we’re bringing fresh, high‑quality entertainment to an even wider audience in the country. We’re confident our titles will quickly become favourites among their players, further showcasing the value RubyPlay delivers in regulated regions."

RubyPlay has been looking to build its presence in Europe, with Spain and bet365 presenting this opportunity now.

The team-up will not be limited to Spain either, as both companies have confirmed that they would be expanding further inthe coming months, citing operator demand for high-quality and differentiated content.

Besides RubyPlay’s original titles, bet365 players now also have access to the company’s wider studio network, including Koala Games.

This is hardly the first high-profile move for the supplier in recent weeks, as RubyPlay has been working quickly to expand its regional footprint through several strategic partnerships.

Notably, RubyPlay debuted on the AustrianiGaming market through a deal with win2day earlier this month.

RubyPlay is keen on expanding its content footprint in the months ahead

The supplier has not limited its expansion efforts to Europe alone, however, RubyPlay pursuing growth tangents in Latin America.

RubyPlay has similarly pushed further afield in Latin America, bringing a select number of titles to Esportes da Sorte in Brazil.

The Spanish pivot was welcomed by bet365 Head of Gaming - Commercial and Operations, Clement Le Scanff, on a similarly good note.

"We are always looking to introduce new, engaging content that enhances the player experience, and RubyPlay’s portfolio of feature-driven games fits the brief," Le Scanff said.

He wrapped up by adding that RubyPlay’s strong performance in key markets, along with creativity and attention to detail, were a deciding factor for the operator to move forward with this content alliance.

Image credit: RubyPlay