ESA Gaming expands in Italy with Betfair

ESA Gaming has been able to pull off another content coup with the company expanding the reach of its unique and innovative titles in Italy through a partnership with Flutter Entertainment’s brand – Betfair.

Thanks to this tie-up, the company will deploy its Game Aggregator System that will allow Betfair players to access a number of fantastic titles, including ESA’s own titles, such as Chicken Bonanza and Santastic 4.

ELA Gaming is committed to increasing game reach

GAS actually offers titles from more than 70 different suppliers, including live casino games, slot titles, and more.

Commenting on this new opportunity, ESA Gaming Chief Commercial Officer Thomas Smallwood said that Flutter was an important partner, and the alliance was an important milestone for the company.

"With a wealth of top-performing content, it’s another milestone deal for us and we look forward to working closely together," Smallwood.

ESA Gaming has been carefully boosting the reach of its titles, ensuring that it reaches new audiences and brands through individual and integration partnerships. The studio teamed up with Novibet, again to deliver its GAS system to the operator.

The company similarly teamed up with another heavyweight iGaming company, Betsson Group, expanding in the Baltics. Not least, ELA Games managed to boost its global content reach through a direct tie-up with Relax Gaming and the latter’s distribution capabilities.

Despite the heavy regulatory headwinds in Italy, an increasing number of suppliers and operators have been doubling down on the market.

The expected increase in gambling tax and lack of advertising opportunities have not stopped established companies from pursuing growth and further consolidating their market share.

Adding titles by developers such as GAS is a sure way to move forward and secure a bigger swathe of the market.

Image credit: ESA Gaming