ESA Gaming grows footprint with Betsson Group in Estonia

ESA Gaming has expanded its gaming and content footprint through a new partnership with Betsson Group in the Baltics. The tie-up targets the Estonian iGaming market and will see the full portfolio of EasySwipe games available to local players.

ESA Gaming dives deeper in the Baltics

Betsson Group will pivot ESA Gaming’s titles onto Betsafe and Jalla Casino, offering local players access to some of the fastest and most rewarding gameplay coming from the supplier’s vast portfolio of fast-to-load and out-of-the-box titles.

ESA Gaming has welcomed the opportunity to team up with such a significant local company, bringing its titles to yet more audiences in a crucial iGaming market.

ESA Gaming Chief Commercial Officer ThomasSmallwood has welcomed the opportunity to work closely with Betsson Group on this initiative and align the two companies’ goals in the Estonian market closer.

"With plans to expand into more nations as well through the group, this is a partnership with significant potential for us," Smallwood said.

Betsson Group Casino Manager Marit Ellul was similarly welcoming of the news and said that the local brands will get a significant leg-up in content terms, appealing to a varied demographics of players who have distinct and specific preferences.

ESA Gaming is committed to scaling game presence

"It is an exciting partnership for us and one we will look to leverage further in the near future in other markets," said adding that the content would be an immediate boost to the company’s local standings.

ESA Gaming has been determined to build its footprint across the globe. There have been several notable partnerships to achieve this. In July, the company signed up a distribution partnership with Relax Gaming which, apart from creating games in-house, also offers an aggregation platform, boosting ESA’s reach.

Not least, ESA Gaming teamed up with Betay in Africa, looking to boost the operator’s fledgling efforts in the region, but to also gain further exposure for its own products.

Image credit: ESA Gaming