ESA Gaming expands in Africa through Betway tie-up

ESA Gaming, the innovative developer of iGaming content, has expanded its reach in the African region by signing a new tie-up with Betway that covers several countries on the continent. The partnership will see ESA Gaming provide the prominent brand with Mine and Crash games, among other top-performing content.

Betway and ESA Gaming will now collaborate on content for Tanzania, Nigeria, Mozambique, Zambia, and Malawi, the companies confirmed in an official press release. ESA Gaming has been having particular success in the African region, owing to its ultra-lightweight portfolio of titles which has been particularly easy to introduce locally and support across various jurisdictions.

Betway Africa CEO Laurence Michel has welcomed the mobile-friendly content and games brought on by ESA Gaming and said that the brand was very happy to see this content partnership be signed for five prominent markets. Michel said that the tie-up would further enhance Betway’s presence in the African market.

ESA Gaming CCO Thomas Smallwood was similarly happy to see his company continue to grow in the important market, while also further expanding its global presence around the world. Entering this content partnership with Betway is an important stepping-stone for the company which is looking to strengthen its footprint in leading jurisdictions and with prominent operators, nevertheless.

Speaking of expansion, ESA Gaming has been developing its presence with other brands and in other markets. The company teamed up with Portuguese Solverde.pt, another iGaming operator, which is now offering the studio’s innovative and player-focused games.

ESA Gaming also partnered with Leap Gaming, strengthening its dedicated Game Aggregation System, an aggregation solution. Meanwhile, the company has also taken advantage of third-party aggregation offerings, integrating its EasySwipe portfolio with REEVO’s distribution platform.

Image credit: ESA Gaming