Pragmatic Play adds football markets to sportsbook product

Pragmatic Play has launched its latest addition to the existing sportsbook product, with the acclaimed B2B supplier and developer of iGaming and now sports betting products, expanding the platform with the injection of football player markets.

The updated platform will now feature a variety of exciting additional wagers that players can make.

Pragmatic Play ups the sports betting experience with player markets

Among those are player fouls, player passes, and many more. Also known as "prop bets" these types of wagers are some of the most popular in the online sports betting world, allowing punters the opportunity to capitalize on their game knowledge and get more value and fun out of their gameplay.

Player market-specific wagers tend to be surging among players who wish to not just bet on the outcome of the game, but how a victory or a loss will come about to be.

Pragmatic Play too feels confident that the addition of these fresh markets will give its platform a standout quality, helping it to capitalize on the dynamic market.

As to the product itself, Pragmatic Play already offers a series of exciting features and opportunities, such as custom markets, dynamic odds, risk management, and more.

Pragmatic Play Sportsbook covers global sports competitions of all hues, bringing partner operators real value on top of the company’s existing live, bingo, and slot content.

Commenting on this expansion, Pragmatic Play SVP of Sports Gareth Crook had this to say:

"Betting on the actions of individual football players is fast becoming a key growth area within any sportsbook. Users are starting to favour these types of markets when betting on football over the more traditional football markets and it was important for us to add this latest product to our football offering."

Pragmatic Play’s momentum in online gaming remains unflagging

Moving forward, players at partner operators who use the Pragmatic Play platform can tap into the numerous football markets supported by the platform.

Pragmatic Play, in the meantime, has been steadily expanding and building its footprint in existing and new markets, chiefly as a supplier of online casino games.

Among the most recent and noteworthy partnerships that the company has clocked in are with KirolBet in Spain, and Zamba in Colombia.

Similarly, the company expanded in Slovakia through a partnership with Niké last November.

Image credit: Pragmatic Play