AC Milan names Sorare Official NFT Fantasy Football Game Partner

The global fantasy football game, Sorare, announced a new partnership with the professional football club in Milan, Italy, AC Milan. The collaboration was announced Monday and sees Sorare become the Official NFT Fantasy Football Game partner of the Club. Expanding its growing portfolio of partners, the Club nicknamed Rossoneri, enters Sorare's NFT-based fantasy football game.

Thanks to the new collaboration, Sorare users will be able to "collect, trade and play with officially licensed digital cards as part of an immersive worldwide gaming experience," AC Milan explained in a statement.

The innovative collaboration launches for the 2022-23 season. The new deal creates new opportunities for fan engagement for AC Milan. Over two million registered Sorare users will now be able to trade the Club's officially licensed digital AC Milan cards.

The new partnership reaffirms the Club's entry into the fast-growing football NFT space. What's more, AC Milan explained that the new collaboration complements its "wider Web 3.0 strategy."

"The Club is moving further into the NFT world by working with experts to create unique digital experiences for its fans, which aim to give them more access, more ownership and bring them even closer to their beloved Club," reads a statement released by AC Milan on July 25, 2022.

Founded in 2018, Sorare quickly became a leading fantasy sports company that combines fantasy sports with digital collectibles. This process creates new fan engagement opportunities and helps bring fans closer to the game. In less than five years since it was founded, Sorare currently has more than 2 million users. With its portfolio of partners continuously growing, now, the company has active partnerships with 260 sports organizations.

Michael Meltzer, Sorare's Head of Business Development, said about the recent deal: "We're building a gaming experience fueled by passion where fans can connect with football and a global community." He explained that the company is proud to join forces with the famous football club AC Milan and provide its fans with a new way to connect with their favorite team via football collectibles.

AC Milan's Chief Revenue Officer, Casper Stylsvig, added: "We are delighted to welcome Sorare into our exclusive family of Premium Partners." He pointed out that the club has been strategically exploring the NFT sector "with the goal to offer our over 500 million fans across the globe with exciting additional ways to engage with their Club." In conclusion, Stylsvig said that the club is excited to team up with Sorare and offer digital collectibles for its growing fanbase.

Image credit: AC Milan