With 4 weeks to go, Peter & Sons plans a tattoo experience at SBC Summit

• SBC Summit 2025 is returning bigger, more glamorous, and better than ever before
• Peter & Sons has announced a tattoo experience and giveaway for its upcoming presence at the event
• Six lucky entrants would have the opportunity to get quality tattoos featuring the studio’s distinct art style

The date is drawing near the day, and SBC Summit is now 4 weeks away from taking place on September 16-18 at the Feira Internacional de Lisboa (FIL) and the MEO Arena. The event is set to bring the world’s iGaming and gaming elite together and present them with unmatched opportunities, cutting-edge insights, and panels joined by core decision-makers.

The upcoming edition is also set to take on the previous event and expand with more available square footage and initiatives such as the Tech Academies, the Legends Charity Game, and the First Pitch contest.

With more than 30,000 attendees and thousands of speakers, exhibitors, and influential industry figureheads, each firm has been given a chance to bring its own brand of originality, with Peter & Sons no exception to this rule.

Celebrating the event and arriving in style, the leading provider of player-favorite casino games has confirmed that it will bring a dedicated tattoo experience, using a "live tattoo giveaway" that will feature the studio’s original art.

This is no chance decision, as Peter & Sons feels confident that its art is distinctive and articulate enough to intrigue fellow delegates and industry professionals. Hosted as a giveaway will require an Instagram and LinkedIn entry, with three people from each platform selected to get distinct art. The winners of the giveaway will be announced on September 12, a few days ahead of the official event itself.

Commenting on this bold decision, Peter & Sons Commercial Director and Founder, Yann Bautista, had this to add: "We’ve always believed our art should live beyond the games. At SBC Summit Lisbon, we’re making that idea permanent — literally. This is about more than making a splash; it’s about giving our fans and industry friends something bold, original, and unforgettable."

Besides this intriguing giveaway, SBC Summit as a whole will offer attendees a lot to do and see, including the INFINITY Lisbon experience, and numerous other high-profile discussions focusing on tackling industry-wide issues, addressing the rise of technology and AI in gambling, and taking on the shifting regulatory landscape.

Image credit: Peter & Sons