US Integrity to help Lummi Nation's new sportsbook

Lummi Nation’s upcoming sportsbook in Washington State will seek to establish itself as a transparent and reliable venue of play. To help it achieve that, Lummi Nation has sought a partnership with US Integrity, a dedicated monitoring service of sports betting markets across the country, that will enable the Silver Reef Casino sportsbook to observe betting handles in real-time.

US Integrity is effectively empowering Silver Reef Casino in a way that should any wagering activity turns out to be suspicious, it’s immediately flagged. Commenting on this partnership, US Integrity CEO and Co-founder Matthew Holt explained that the new partner will contribute to the growing sports betting landscape in the United States.

But also, Silver Reef Casino will be in the unique position to help betting happen in a "conflict-free" environment. US Integrity is committed to keeping spots betting clean from match-fixing, and this is reflected in the company’s mission statement which is to make wagering safe and fair for all.

Both Silver Reef Casino and the Lummi Tribal Gaming Agency will have access to the dedicated monitoring services, empowering them to watch for specific betting patterns that defy expectations or lack motivation. Such instances are automatically flagged and they can then be reported to relevant authorities for further investigation.

Flagging and willing participation by sportsbooks, such as the one that is going to be available at Silver Reef Casino, play a crucial part in ensuring that people can enjoy a safe gaming environment.

Commenting on the opportunity, Lummi Tribal Gaming Commission Chairman Sean Lawrence said that this new tool will grant the company the opportunity to spot what he described as "abnormalities" in the betting activity. These suspicious wagering patterns can be identified and investigated, thus guaranteeing the safety and fairness of the entire process.

Of course, the more people are willing to participate in this, the better, but adding operators to such systems is already paying huge dividends for sports leagues, sportsbook operators, and athletes, as it makes it harder for nefarious parties to take advantage of match-fixing.

Silver Reef Casino is an iconic property as well, located within a driving distance from Seattle and Vancouver, BC. The venue was originally opened in 2002, and underwent major overhaul in 2013. Today, the property has more than 1,000 slot machines and starting very soon, it will have a US Integrity-backed sportsbook for additional entertainment value to visitors.

US Integrity has teamed up with a number of other companies over the years, including MaximBet, a new brand represented by Nicki Minaj.

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