US Integrity and Odds On Compliance rebrand as Integrity Compliance 360

US Integrity and Odds On Compliance have completed their merger and are moving forward with their rebranding to Integrity Compliance 360, a new identity that will better reflect on the company’s commitment to building a more robust product that helps businesses in the iGaming and sports betting industry to meet specific regulatory prerequisites and norms.

IC360, as the new company is known for short, will continue to work on helping partner businesses and clients garner a robust understanding of the regulatory process and help them meet the necessary standards to enter new markets or continue to operate in existing ones under changed regulatory frameworks.

Commenting on this announcement, now-IC360 CEO Matt Holt, who was formerly CEO at US Integrity, said that the merger has been a "strategic alignment of values."

"As IC360, we are dedicated to providing our clients with 360-degree solutions that address their unique compliance challenges, ensuring they can operate with integrity and confidence in today's complex regulatory environment," Holt explained.

The merger and rebranding was similarly welcomed by Eric Frank, formerly CEO of Odds On Compliance, who will now serve as President of IC360. Frank said that he was pleased to see the two companies merge and put forward robust integrity standards for the industry, helping raise the bar.

"We believe the IC360 brand represents just that. This is only the beginning of an exciting chapter for Integrity Compliance 360," Frank added. Scott Sadin, US Integrity ex-COO and present COO at IC360, was similarly pleased with this opportunity as well, hailing the two companies’ decisions to pool their resources and help set industry benchmarks, as well as create a one-stop-shop for integrity and compliance needs.

Integrity has been a particularly important matter for gambling companies in the United States, which have been navigating a complex mesh of multi-jurisdictional demands and expectations. Having the ability to navigate the choppy regulatory landscape with surety and at reduced costs makes a lot of sense.

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