SSG and Sky Bet ink new football content partnership

The global media and technology company, Spotlight Sports Group (SSG), announced a new partnership with Sky Bet, the leading UK betting operator. Under the terms of the new collaboration announced Wednesday, SSG will provide a new start-of-season microsite for the operator. The leading media and technology company will develop, host and manage the new microsite.

The new microsite comes just ahead of the new football season and the kick-off of the Premier League and the World Cup Championship. It will be powered via in-house technology provided by SSG and integrated into the app and desktop website of Sky Bet. Moreover, SSG explained the new microsite "will contain editorial content and dynamic data visualization from Sky Bet’s annual Fan Hope Survey with YouGov."

Coming just in time for the kick-off of the Premier League in August, the new microsite will offer results from each of the teams a part of the League. Additionally, it will also feature results from the World Cup, which is set to kick off in November.

Sports fans that use the microsite will benefit from engaging experiences. According to SSG, those experiences will include opinions from football experts as well as "in-depth team-by-team analysis, a look at new signings and the best bets for the upcoming season, including season-long RequestABets."

The recent microsite isn't the first one launched by SSG. Back in February, the company announced it agreed to build, host and manage a Winter Olympics interactive microsite in Swedish for Svenska Spel. What's more, SSG introduced another microsite for the Cheltenham Festival for Sky Bet. Now, the recent microsite once again reaffirms SSG's flexible technology.

In a statement released on July 13, 2022, Sky Bet's head of marketing strategy and planning, Andrew Mook, said: "We're excited to be working with Spotlight Sports Group, the work they produced for the Cheltenham microsite proved to grow engagement and gave users an excellent customer experience."

He deemed the Fan Hope Survey unique and predicted that it will be well received by the sports fans just in time for the start of the football season. In conclusion, Mook pointed out: "Having a bespoke microsite really gives our content a place to live and breathe, engaging customers at a vital period as we build momentum towards a winter World Cup."

Daniel Smith, SSG's head of UK and Ireland sales, added: "This site really demonstrates our industry-leading tech, our array of proprietary data and content creation capabilities." He explained SSG is delighted to join forces with Sky Bet just before the start of the new football season.

Smith revealed that by building and managing the new microsite for Sky Bet, SSG will relieve stress from the operator's product teams. In conclusion, he said: "It's a huge year of sport including the World Cup in November and our aim is to support our customers with tech and content while they can be creative with their marketing campaigns without jeopardizing product roadmaps."

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