SportsGrid commits further to RG with AGA's Marketing Code

SportsGrid has doubled down on its commitment to responsible gambling in sports betting with the company previously joining American Gaming Association’s (AGA) Have A Game Plan. Bet Responsibly program, and now upping the ante by opting to support the organization’s Responsible Marketing Code for Sports Wagering.

This further demonstrated SportsGrid’s dedication to ensuring that its products and services are firmly focused on responsible gambling. The code as outlined by AGA focuses on industry standards for responsible sports betting advertising and messaging to the public. By implementing the code, AGA hopes that the industry can achieve a better overall standard for maintaining safety and responsibility across the board.

The Responsible Marketing Code for Sports Wagering was first introduced in 2019 and it was part of AGA’s broader plan to ensure that companies do not fall into bad practices and prioritize player acquisition over player safety.

The code was largely anticipatory as sports wagering only began gaining momentum in the United States that year. AGA SVP Casey Clark was pleased to welcome yet another company committing itself to the responsible gambling code:

"It's incumbent upon all stakeholders involved in the marketing of sports wagering—including sportsbooks, media, leagues and teams, and more—to put responsibility first."

Casey said SportsGrid was a leader in the betting ecosystem which made its commitment to the code doubly important. The code is also developed and updated by AGA members which makes it a solution that is specifically based on best practices and trends in the industry.

Ultimately, AGA hopes that the Responsible Marketing Code for Sports Wagering can set the best industry standards for traditional and digital marketing and advertising in the industry. SportsGrid will now play an increasingly important role in these efforts.

The company is a multi-media content and technology specialist which operates and runs SportsGrid.com, SportsGrid Streaming Video Network, SportsGrid Radio, and SportsGrid Studios, among others. In a word, the company has sufficient reach to ensure that its responsible gambling advertisement messaging can have the intended impact.

The opportunity was welcomed in earnest by SportsGrid COO Adam Kaplan who said that this marketing code would allow the company to help improve standards for marketing and advertising practices in sports wagering.

Last month, SportsGrid also launched its official direct-to-consumer betting app, allowing the company to gain further momentum in the regulated sports gambling market in the United States.

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