SOFTSWISS has upped the iGaming ante by introducing a new feature for live casino and crash games, which will now come with an exciting side option of jackpots, Casino Guru News learned in an email press release.
Thanks to the SOFTSWISS Game Aggregator, players who enjoy any of the supported crash and live games will also have the chance to win a bigger reward through the company’s supported jackpot ecosystem, the Jackpot Aggregator.
This feature will be made available to operators who can use Game Aggregator’s back office to set up their own jackpot campaigns and tinker with the specific terms that they know would work best with partner businesses’ respective audiences.
However, the important stroke of genius comes from implementing the popular mechanic with already salient game genres such as live games and crash, which have been by themselves a strong driver of engagement and retention.
Although crash games still remain a fairly small part of the whole, around 3.9% in Latin America and 1% in Europe, they are quickly being adopted as a mainstream type of game that is only likely to continue growing.
Commenting on this new opportunity and feature, Head of SOFTSWISS Game Aggregator Tatyana Kaminskaya said that the company was committed to helping partner casinos leverage user-friendly tools that are effective in engaging audiences.
"Live games have a loyal fan base, while crash games are gaining traction, especially in emerging markets and among younger audiences. Why not offer them the same exciting opportunities to win big, just like players of more widely established slots," she continued.
For its part, SOFTSWISS has long maintained that jackpot campaigns are one of the most powerful engagement and retention tools that players may use. According to the company’s internal research, the number of bets increased by 40% and the amounts wagered by 68% within a month of introducing a jackpot drop.
In the meantime, Head of Business Line at SOFTSWISS Jackpot Aggregator, Angelina Stasiuk, was similarly pleased with the opportunity to see the tool extend its reach and make it possible for more players to become involved with partners businesses as well as explore the value of SOFTSWISS-powered jackpots.
SOFTSWISS is about to celebrate its 15th anniversary as an absolute juggernaut in the iGaming and sports betting industry, with the company also introducing its retail betting and lottery solutions recently.
Image credit: SOFTSWISS