Sega Sammy agrees to buy out Stakelogic in €130m deal

In another major industry shake-up over the past several days, Sega Sammy has agreed to purchase Stakelogic in a €130m ($141m) deal that will see the Japanese entertainment conglomerate assume 100% of the target company’s equity shares. The deal is carried out through Sega Samy Creation Inc, which is a wholly-owned subsidiary of Sega Sammy Holdings.

Sega Sammy to build iGaming capabilities through Stakelogic deal

This marks Stakelogic’s own success over the years in establishing itself as one of the go-to developers for live casino and slot casino content, merging a variety of features, game designs, and themes, to build out-of-the-box games that often rely on hybrid elements to set themselves apart on the one hand.

Then again, it also demonstrates Sega Sammy Holdings’ determination to continue expanding in the online casino market by acquiring robust and time-tested assets. Commenting on this opportunity, Stakelogic CEO Stephan van den Oetelaar has welcomed the opportunity to see his company consolidated under the Sega Sammy umbrella.

"Stakelogic will be able to grow its international operations much faster," he stated, confident about the benefits of the move. As the iGaming market has doubled in size, being a part of Sega Sammy would allow the company to extend its B2B reach in the sector and ensure sustainable growth.

Sega Sammy Senior Executive VP and Group CFO Kaichi Fukazawa was similarly optimistic about the purchase and about its long-term significance. He argued that Sega Sammy Group is looking to establish itself as a robust and innovative B2B solution provider, bringing fresh and engaging solutions to markets.

Sega Sammy focusing on conquering North American iGaming market

One of the focal points of these efforts is North America, where iGaming has been growing at a steady pace.

"I am very pleased to announce our alliance with Stakelogic, an innovative and leading content provider in the Dutch gaming market, as a crucial part of executing this strategy," Fukazawa explained.

Fukazawa further added that he was confident in Stakelogic’s ability to further develop and deploy high-quality gaming content that will drive differentiation for Sega and allow the company to quickly establish its footprint in the sprawling online casino market.

This new acquisition marks the latest in a series of deals that Sega Sammy is pushing, including the buyout of GAN in November 2023, which was met with stakeholder pushback, but is likely to proceed despite a lawsuit filed against GAN by shareholders.

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