RubyPlay has deepened its presence in the iGaming market in Spain, allowing the company to boost the reach of its titles to new audiences through a content link-up with Gran Madrid|Casino Online, Casino Guru News learned in an email press release.
The partnership will see RubyPlay’s portfolio of games injected into the seminal operator, which is one of the leading iGaming platforms in the country.
The supplier already enjoys a status of particular renown with local players, and its games, such as Mayan Cache, Diamond Explosion 7s and Immortal Ways Buffalo are already known to Spanish players. Previously, RubyPlay arranged a similar partnership with another prominent local operator, Luckia.
The new deal, however, allows RubyPlay to significantly broaden the appeal of these games, as Gran Madrid|Casino Online is one of the longest-standing casinos in the market, featuring a comprehensive catalogue of more than 2,000 games that will now see RubyPlay’s own titles added into the mix.
RubyPlay CPO Dr.Eyal Loz was satisfied with the opportunity to expand the supplier’s presence in the Spanish iGaming market, and hailed Gran Madrid|Casino Online as a flagship brand of particular significance to local players.
Dr. Loz considered the implications of the deal for RubyPlay, considering both the impact on local and international operations.
"The collaboration not only allows us to bring more of our innovative and immersive content to an even wider audience but also aligns with our mission to deliver exceptional gaming experiences that resonate with players globally," Dr. Loz explained.
RubyPlay has been similarly pursuing growth in other markets, and particularly in Latin America. The supplier signed two separate partnerships with Betsul and Aposta Ganha in Brazil, ahead of expected market regulation in 2025.
The supplier similarly reached a content deal with Apuesta Total in Peru, further solidifying its presence in the region.
Gran Madrid|Casino Online Country Manager José Félix Herreros was similarly pleased with the opportunity to see the casino strengthen its content variety with an award-winning supplier of slots.
"The provider’s unique approach to slot development and their popular titles are a great addition to our already extensive game selection and this partnership helps solidify our position as a leader in the Spanish online casino industry," he added.
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