RubyPlay expands in Peru with Apuesta Total

RubyPlay has continued to grow throughout Latin America, with the acclaimed supplier of casino games, now securing a new partnership with Apuesta Total, a leading sports betting and gaming operator in the region, with a particular focus on the Peruvian market.

Thanks to this new partnership, Apuesta Total’s online casino will add a range of RubyPlay’s leading and award-winning games, among which are such options as Immortal Ways Diamonds, Immortal Ways Buffalo, Native Spirit, Mad Hit Marlin Bonanza, Volcano Rising, and many others.

RubyPlay continues to expand with leading LatAm online casinos

The partnership focuses on the iGaming market in Peru, giving Apuesta Total players even more titles to choose from.

Apuesta Total similarly operates sports betting and retail betting units, making it one of the most visible brands in the country, which further adds to the company's iGaming momentum, and RubyPlay’s own ability to establish a recognizable footprint locally.

RubyPlay is in for the long-term as it seeks to make sure that its content is available to local players and competitive enough to lead to strong engagement and retention markets.

Apuesta Total Head of Casino David Jr. Escalante has already welcomed the opportunity, and said that the brand was committed to providing players with the highest quality gaming experiences.

"Partnering with RubyPlay allows us to achieve this and further enriches our platform with bold and innovative player-focused content like its popular Immortal Ways® series that caters to the diverse needs of our players," Escalante noted.

RubyPlay has in the meantime been building its footprint in the Latin American region at a steady pace. A focal point of those efforts has been the Brazilian iGaming market where the supplier has struck a number of similar partnerships.

The company teamed up with Aposta Ganha and Betsul, and it further developed Go High Panda, a slot machine that has been specifically tailored to the preferences of Brazilian players, demonstrating a strong commitment to the region.

Interest in online casino market in Peru builds up

RubyPlay Chief Product Officer Dr. Eyal Loz was similarly pleased with the partnership, welcoming the opportunity to see the supplier’s products deployed across Latin America and specifically with a noteworthy operator such as Apuesta Total and in such an important market as Peru.

"This partnership presents a great opportunity for us to expand our presence in the rapidly growing Peruvian market and we look forward to delivering our award-winning portfolio of games to Apuesta Total’s players," he added.

Peru has been attracting some of the best companies in the iGaming sector, with both Playson, a supplier, and Rush Street Interactive, an operator, acquiring their licenses in the country locally.

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