Relax Gaming and Streamia set to elevate slot experience through streaming

Casino streaming is becoming an indelible part of the marketing efforts that individual brands, and even suppliers put into making sure that their products are known to players.

From Wedia Group’s Streamia to Livespins, there is a distinct shift in how brands are engaging with audiences. A recent partnership between Streamia and Relax Gaming seeks to further highlight this by helping the supplier push one of its slot games, Ancient Tumble.

Casino streaming to shape the future of brand identity

The partnership will see Streamia help enhance the profile of Ancient Tumble, which was released on June 25, by creating an engaging and fun experience for audiences to experience with the help of prominent streamers. Much of this will also be achieved through Streamia’s unique strengths when it comes to creating a product that stands out.

Streamia.io Product Growth Manager Alexander Björkén has welcomed this opportunity, arguing that his company was very happy to pounce on the chance and work with Relax Gaming on what appears to be a promising partnership.

Ancient Tumble has already excited the interest of several prominent streamers, Björkén added.

"We have already seen interest from multiple streamers in the community to engage in the campaign, and we believe this will be a fantastic opportunity for everyone involved," he said going into detail, painting a bright future for the tie-up.

Relax Gaming Affiliate and Product Marketing Manager Luka Stanimirovic was similarly pleased with this opportunity and what the cooperating could do for the Relax Gaming brand.

Stanimirovic said that the company was looking forward to seeing what Streamia could do to help the game garner a stronger pull with different audiences with the help of live streamers.

Casino streamers gain unthinkable clout within the gaming community

Consuming casino content through streams has often been an elusive goal, but it has been popularized by mainstream streamers such as Trainwrecks and xQc, both of whom have created a demand for video content set in the casino vertical.

Although both streamers had a falling out with Twitch, their primary stomping ground, they have both moved onto Kick, a platform that was co-founded by Trainwrecks, and which has a much more liberal approach to how gambling content is displayed.

To put a long story short, consumers get to choose whether they want to see such streams in the end. Streamia is not the only company specializing in streaming services either. There is also Livespins, which has found a unique way to integrate live slot gameplay in partner casinos, boosting the popularity of individual games and suppliers.

Relax Gaming signed a similar deal with Livespins nine months ago in September 2023, featuring its titles on the live streaming specialist’s platform.

To get how big streaming has become, BetMGM also teamed up with casino streamer Brian Christopher, better known by his moniker, Brian Christopher Slots, whose YouTube channel alone has more than 683,000 subscribers.

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