PlayStar boosts reactivation efforts with Enteractive

PlayStar, a challenger online casino brand, has doubled down on its efforts to expand its reach and ensure that it earns more bang for its buck by seeking to reactivate lapsed or dormant accounts with the help of Enteractive, a specialist company that uses personalized touch and human interaction to reach out to inactive customers, Casino Guru News learned in an email press release.

The partnership will allow Enteractive to leverage its cutting-edge (Re)Activation Cloud technology platform which has allowed the company to deliver on outstanding results for partners, by launching bespoke and tailored reactivation companies bringing back players. The exact number of players varies from one year to the next, but Enteractive has been steadily on an upward trajectory, bringing in as many as 8.1m players back to partner brands over the years.

To achieve this, Enteractive makes sure to use only native-speaking sales agents who reach out to players via one-on-one phone calls and offer incentives for dormant accounts to return. There is no pressure on the part of agents, who are polite, suave, and to the point.

Enteractive boasts an enviable track record, converting more than 18,000 players per month, making it one of the most powerful service providers in this specific vertical. Commenting on this fresh opportunity, Enteractive CBO Andrew Foster said that he was very happy to see his company embark on this journey with yet another iGaming brand.

"With the aid of our highly skilled team of local US call agents, we are certain that PlayStar can increase their results in player conversions and reactivations," Foster said.

He was joined by PlayStar CMO Jon Bowden who was similarly happy to see this partnership shape up and offer the company new opportunities to reclaim and engage players.

"The team's expertise in both conversion andreactivation campaigns will help us maximize our NGR and enhance the player experience for audiences," Bowden explained in highlighting the benefits of the partnership.

This personalized approach may have seemed a little obsolete and impractical had it not been for Enteractive’s successful business model running for 15 years now and counting.

The company has defied early-day pessimism and has built a reactivation model that goes well beyond simple cold-calling, replacing this with a highly-personalized and professional conversation that has players engaged and interested right away.

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