Playson teams up with Betfair and Paddy Power to broaden reach in the UK

Playson has pushed farther afield in the UK market through a launch with Flutter Entertainment’s Paddy Power and Betfair brands, significantly consolidating its footprint in one of the world’s most vibrant iGaming markets, Casino Guru News learned in an email press release.

Playson is set to launch numerous games with Betfair and Paddy Power

A designer of some of the most popular online casino titles, such as Energy Coins: Hold and Win, 3 Pots Riches: Hold and Win, and others, Playson will bring its distinct portfolio to the two brand’s libraries through an integration with Relax Gaming’s dedicated platform.

Playson Sales Director Blanka Homor has welcomed the opportunity to partner up with two of Flutter Entertainment’s leading and best-known brands. She added:

"We are confident our premier titles will elevate both Paddy Power and Betfair’s iGaming offering whilst allowingPlaysoncontinue its global marketing expansion."

Playson is going to release more titles with the two brands in the coming months, and the partnership is set to expand in other markets where the operators are currently regulated, including Spain and Italy, and most ambitiously – Brazil.

The latest deal is part of the company’s commitment to the local market, with Playson previously expanded locally with Rank Group, another well-represented company in the United Kingdom.

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Besides this jurisdiction, Playson has had further success in Europe with Lottoland, and the company similarly negotiated a mutually-beneficial agreement with OlyBet in Spain.

Playson is the author of over 100 casino games, with the majority focusing on slot experience.

The studio has developed titles that draw inspiration from antiquity, adventure, and classic fruit slots, with popular options such as Legend of Cleopatra, 100 Joker Stax: 100 Lines, Arizona Heist: Hold and Win, and many others among the company’s best-known games.

Image credit: Playson