Play'n GO launches content with Veikkaus

Play’n GO, an acclaimed online studio and provider of some of the most prominent online slot franchises, has become an official content partner to Veikkaus, powering the Finnish state lottery with out-of-the-box and player-favorite games.

Play’n GO sets up content with Veikkaus in Finland

Thanks to this tie-up, Veikkaus will launch many of Play’n GO’s most popular titles, including Reactoonz, Gargantoonz, and Book of Dead.

Commenting on this opportunity to see the company grow its footprint, Play’n GO Head of Regional Sales, Nordics and Eastern Europe Henrik Gedda has welcomed the opportunity to see the supplier’s products expand to another jurisdiction in Europe.

"They are perfect partners for Play’n GO. We’re excited to see Veikkaus players interact with Book of Dead and Reactoonz for the first time, and we’re confident this partnership will prove to be very fruitful in the coming years," Gedda said.

Finland is preparing to switch to a license-based model of operating its market, with more companies expected to enter the jurisdiction next year.

In the meantime, Play’n GO has been steadily expanding its global footprint and looking to secure more content partnerships. The company has teamed up with bet365 in New Jersey, the United States, and the supplier further tied up an alliance with Betika in Africa.

Play’n GO has further sought to reaffirm its commitment to the market in North America by becoming a member of the Canadian Gaming Association in June.

Finland is similarly looking to make amendments to the way it offers social benefits, which will now make it easier for people who suffer from gambling-related problems to secure social aid.

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