Play'n GO expands reach in Africa with Betika partnership

The leading online casino games provider, Play'n GO, announced a landmark content alliance, growing its footprint in an important market.

The company confirmed it joined forces with Betika, the recognizable Kenyan operator.

Under the terms of the new deal, Play'n GO agreed to deliver a range of its games, powering the operator's offering in a number of markets throughout Africa.

As a result, Betika players in Kenya, Zambia, Uganda, the Democratic Republic of Congo, Tanzania and Ghana will benefit from a range of exciting games from Play'n GO.

Betika's players gain access to a portfolio of casino games

Recognized as an operator with a solid presence in Kenya, Betika has established its footprint and has a growing customer base.

The operator strives to offer engaging and exciting options for its customers. Thanks to the deal with Play'n GO, Betika will deliver fan-favorite games that are expected to engage with a range of players.

Per the new deal, customers of the operator will tap into Play'n GO games, including hits like Gemix, Rise of Olympus and Book of Dead, among other titles.

Under the new content alliance, the games will be integrated into Betika's platform, promising exceptional experiences to the operator's players across Africa.

The new alliance is expected to benefit the duo

Peter Stagles, Betika's Head of Gaming, commented on the topic in a statement explaining that the deal marks a milestone moment for the company.

"Play’n GO’s impressive lineup of games is the perfect complement to our platform, and we are confident that this collaboration will set new standards in the African gaming industry," he added.

Moreover, Stagles pointed out: "We look forward to working together to deliver exceptional entertainment to our players. This collaboration is expected to bring enhanced gaming opportunities and excitement to players across Africa, marking a new chapter in the continent’s rapidly evolving gaming sector."

Magnus Olsson, Play'n GO's Chief Commercial Officer, was just as delighted about the deal with Betika.

He praised the collaboration, explaining that it grants Play'n GO access to multiple important markets in Africa.

Additionally, Olsson said: "Betika are one of the leading operators across the entire African continent, and joining forces with an operator of their experience and gravitas is a wonderful opportunity for our business."

Finally, the executive said that Play'n GO and the leading operator share a goal for sustainable growth, predicting that the deal would bring benefits to the two companies.

Image credit: Play'n GO