Play'n GO stirkes new content partnership with bet365 in NJ

Play’n GO has established a new content partnership with bet365, a prominent iGaming and betting operator, in New Jersey. The partnership will see Play’n GO’s content footprint grow a step further whereas bet365 will benefit from expanding its portfolio with another S-tier supplier.

Play’n GO expands content reach in New Jersey once again

The partnership will bring all the studio’s most popular titles, to wit Rise of Olympus 100, Colt Lightning, and Book of Dead for bet365 players to try and enjoy first-hand.

There are numerous opportunities to explore these and other games, as bet365 and Play’n GO will work to make it so that players are never short of a great title. As the studio continues to introduce new titles monthly, the operator’s players have something fresh to come back to all the time.

Commenting on this opportunity, a spokesperson for bet365 said that the company was excited to be extending the collaboration between the studio and operator to the Garden State, and reaffirmed bet365’s commitment to delivering only the best content to players.

Play’n GO is already regulated and live in five US states, and the studio is keen to expand even further. Play’n GO Chief Commercial Officer Magnus Olsson was similarly pleased with the opportunity and said that adding bet365’s to the portfolio of partners in New Jersey was a significant milestone for the studio aligned with its long-term goals.

Play’n GO looking to steadily increase its global footprint

He also hailed the company’s approach to player safety and sustainability, which was something that Play’n GO espoused itself. Olsson added:

"We’re looking forward to many years of prosperity with bet365 in the United States, replicating our joint success back in Europe where our businesses first began working together."

Play’n GO has been looking to expand its content footprint well beyond the United States, with the company taking a determined stride in markets well beyond North America. Play’n GO signed up a content partnership with Betway in South Africa in August.

The company also expanded with Betsson in a third province in Argentina in May this year. Overall, the studio has been maintain a rapid pace of developing and pushing out new products, such as the introduction the mythology-themed Divine Divas slot game earlier this month.

Image credit: Play'n GO