Play'n GO breaks into third province in Argentina

Play’n GO has expanded its reach in Argentina with a third entry into a provincial market. Argentina regulates its online casinos and iGaming market on a province-by-province basis, which means that suppliers and operators who wish to expand their offer across the country ought to obtain the necessary licensure from individual provinces first.

In the latest move, Play’n GO has done so in the province of Córdoba, securing a deal with Betsson, and preparing to deploy a range of its all-time classic games, among which are Book of Dead, Reactoonz, and not least, Moon Princess.

Both Betsson and Play’n GO are committed to maintaining their momentum and ensuring that they are working to expand their reach together, and as a part of a joint effort. Play’n GO Sales Leader for LatAm and Southern Europe, Michele Stefanelli, has welcomed the opportunity to see the supplier push boldly into yet another market that allows the company to secure a stronger overall footprint.

"Players around the world, and especially in the LATAM region, have already shown their fondness for our content, and we’re quietly confident that this new region will be no different. We are on record with our commitment to a safe, regulated industry, and we’re very pleased to see that approach rolled out globally by lawmakers and operators alike," Stefanelli had to say.

Betsson Argentina Managing Director Maximiliano Bellio was similarly excited to see the two companies collaborate in yet another major jurisdiction. The two companies already have a history of working together in other markets, including Spain, which was a fresh tie-up between the companies.

"Like Play’n GO, Betsson is committed to a sustainable industry model, so this partnership makes perfect sense for both parties. We’re sure our players will be as excited as we are once they start playing these games that have proven so popular around the world, so let’s get started," Bellio explained.

Image credit: Play'n GO