Play'n GO expands in Spain with Betsson

Play’n GO is expanding across Europe with the prominent supplier now strengthening its footprint in the regulated iGaming market in Spain. The company has announced a new content tie-up with Betsson, which will see the supplier’s prominent games and player-focused blockbusters such as Star Joker, Reactoonz, and Book of Dead enter the Spanish market.

Play’n GO has been looking forward to expanding in existing and new markets, as confirmed by Play’n GO Sales Leader for LatAm and Southern Europe Michele Stefanelli. Stefanelli welcomed the opportunity to provide world-class games to Betsson players in Spain and consolidate both companies’ standing locally.

"Play’n GO is committed to a safe, sustainable, entertainment-led industry, an attitude we’re happy to say is shared by Betsson, making them a great partner for us," Stefanelli said.

Betsson Head of Spain Miguel Gener was similarly pleased to see the local brand gain access to prominent titles that are known the world over such as Book of Dead. "Spain is an important market for both businesses, and this partnership will go a long way to ensuring continued success in the country for Play’n GO and Betsson," he added.

Play’n GO’s expansion has not been just limited to the European market, with the company stealing another march on the regulated iGaming ecosystem in Latin America through a link-up with Vibra Solutions, a platform provider.

The supplier has repeatedly confirmed that it is looking to increase its global footprint and start driving more serious forays into the regulated markets in both North and South America, as well as maintain its bastion in Europe, and continue to produce exciting, innovative, and best-in-class games for the online casino industry.

Play’n GO has also similarly shown interest in consumer trends, finding out in a recent survey in Sweden that players actually oppose Bonus Buy as a rule, giving the developer important information.

Image credit: Play'n GO