In an important move for the acclaimed supplier, Play’n GO has become the newest member to the Canadian Gaming Association, a trade body rallying operators and suppliers across the country’s gaming, sports betting, lottery, and even esports industries.
Play’n GO is joining a fairly well-established body that has been picking up steam with the province of Ontario legalizing single-event sports betting a few years ago, and launching iGaming, as well as Alberta considering a private licensee-regulated status for online casinos as well.
The CGA reunites more than 70 members and has been an outspoken advocate for the industry for the past 20 years. The goal of the organization has been chiefly to promote what it sees as policies that can beget a sustainable and more responsible, but also regulated industry landscape, which is precisely what Play’n GO hopes to achieve.
Right now, Play’n GO is licensed and operates in both Quebec and Ontario, and it is planning to further scale its operations across the country. Commenting on this opportunity, Canadian Gaming Association President and CEO Paul Burns:
"We’re pleased to welcome Play’n GO to the Canadian Gaming Association. Play’n GO’s values align perfectly with our own- advancing the evolution of Canada’s gaming industry in a safe way that protects players. We’re glad to have them on board."
Play’n GO North America Head of Region Saam Hafezi was similarly pleased with the opportunity to see his company become a member of one of the most influential trade bodies in the country. He similarly hailed the CGA for working to create a more responsible, safer, and sustainable industry for all.
Play’n GO has become an influential figure in the North American market. The company launched a content partnership with BetMGM in Pennsylvania, marking the latest expansion for the companies joint efforts after the duo launched similar content deals in New Jersey, Michigan, and West Virginia.
The supplier has similarly pursued a content opportunity with Rush Street Interactive’s BetRivers in the Keystone State, introducing a plethora of the supplier’s games. The latest membership as part of the CGA will give further teeth to Play’n GO’s standing in the region and elevate its status as a driving force behind policy and industry changes and innovations.
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