The leading sports betting and iGaming operator, BetMGM, confirmed it renewed its partnership with the American professional basketball team based in the Philadelphia metropolitan area, the Philadelphia 76ers. The company revealed that it renewed its strategic partnership with the famous team which means that it will continue to serve as its Official Sports Betting Partner.
Under the terms of the new partnership extension, sports fans and bettors alike would be able to benefit from unique BetMGM VIP fan experiences. Such will include watch parties, as well as lucrative odds boosts.
Per the new collaboration, the leading iGaming and betting brand will benefit from increased signage at Wells Fargo Center. BetMGM LED signage will be featured throughout the arena, as well as on the videoboard, courtside and grandstand. Moreover, the leading betting and iGaming brand will be present via different email campaigns and the social media platforms of the Philadelphia 76ers.
The latest collaboration will see MGM Resorts' Borgata Hotel Casino & Spa in Atlantic City retain the role of an "Official Away Game Host of the 76ers," a statement reveals. Activations at the resort are expected to include giveaways as well as watch parties, among other thrilling events.
Travis Lunn, Borgata Hotel Casino & Spa's President and COO, commented: "It will be great to welcome 76ers fans back to our BetMGM Sports Lounge this season. We're committed to offering guests an entertaining and responsible gaming experience."
Katie O'Reilly, the Philadelphia 76ers' Chief Revenue Officer, was similarly thrilled. "We're joining forces again with BetMGM to promote another opportunity for fans to embrace competition, just in time for the new season," she added. Finally, O'Reilly revealed that the team is excited to continue its expansion in Philadelphia while delivering unrivaled experiences for 76ers fans and BetMGM clients.
Matt Prevost, BetMGM's Chief Revenue Officer, added that the extended strategic partnership enables the company to bring unique gameday experiences. "We look forward to continuing our rewarding relationship with the 76ers this season and beyond," he explained in conclusion.
For basketball fans and bettors, the collaboration will bring unique VIP experiences. This will include luxury seating, pre-game shootarounds, as well as courtside access throughout the 2023-2024 regular season. What's more, customers of BetMGM in New Jersey and Pennsylvania will benefit from a 50% live odds boost token available during Philadelphia 76ers games.
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