Pariplay grows Swiss presence with Swiss4Win

Pariplay, a prominent supplier of online casino games, with a particular focus on slots, and a presence in dozens of markets across the world, has announced that it is further expanding its reach in the regulated Swiss iGaming market through a tie-up with Swiss4Win, the online brand of Casinò di Lugano, a prominent land-based gambling operator in the country.

The deal will see Swiss4Win benefit from a range of games delivered both through the company’s in-house studio, Wizard Games, as well as benefit from Ignite content, which is injected through Pariplay’s Fusion platform, an aggregator of content. This gives Swiss4Win access to 14,000 games delivered by 150 games.

The available titles are still subject to local regulation and licenses, however. Pariplay VP of Sales Andrew Maclean has welcomed the opportunity to see his company steal another march on the Swiss iGaming market and boost its local presence there, with a prominent land-based and online casino operator of all things.

"It is a market where we feel our in-house content really excels, and we’re confident that this will be a strong partnership," Maclean said.

Swiss4Win and Casinò di Lugano Chief Execute Officer Paolo Sanvido were similarly pleased with the opportunity to strengthen his company’s portfolio with a range of select titles that are recognized globally.

"This collaboration presents an incredible opportunity to expand our audience and brings our innovative and renewed platform to a broader Swiss audience," Sanvido said, pinning high hopes for the collaboration and expecting the Pariplay-delivered games to make a big splash in the local gambling pond.

Previously, Swiss4Win has sought similar partnerships with other suppliers, including Playson and GAN.

Image credit: Pariplay