Pariplay adds Urgent Games to Fusion aggregation network

NeoGames subsidiary and dynamic and innovative provider of content for the iGaming industry, Pariplay, announced a new deal, expanding further its global aggregation network. On Thursday, the company revealed it forged a new deal with Urgent Games, a leading developer of online and mobile casino content and solutions.

The new collaboration saw Pariplay add the iGaming developer to its Fusion platform. Thanks to the new deal, more than 100 HTML5 games expanded the platform, boosting further its offering. Such titles include popular games such as Gang of Pirates, Goddess of Harvest and Wild Cupid, among others.

Adam Petroli, Urgent Games' Chief Executive Officer, shared his excitement about the latest deal in a statement saying: "We’re immensely proud of our portfolio of engaging, diverse content and are extremely satisfied with this new partnership." Finally, he pointed out: "Joining the Fusion platform significantly expands our reach in key regulated markets and will further drive us forward."

Per the terms of the new deal, the provider of unique content became the latest partner of Pariplay's Fusion platform. Besides expanding the reach of Urgent Games' content, the new collaboration delivered new titles for Fusion partners, reaffirming the platform's position as a top content aggregator.

Currently, Pariplay's platform offers titles from more than 80 suppliers, boasting over 14,000 games. In addition to the engaging and popular games available via Fusion, the platform also offers retention solutions, as well as back-office conversion tools that help increase customer value.

The new deal brought excitement for Pariplay as well, with the company's Chief Commercial Officer, Enrico Bradamante, saying: "We are always on the lookout for bright, engaging content to drive forward our Fusion offering, and Urgent Games is a perfect match for our ambitions." In conclusion, he pointed out: "Our aggregation platform has enjoyed incredible success since its launch, and by adding progressive, successful providers, we’re able to sustain it as a market-leading solution."

Recently, Pariplay announced another important collaboration. Earlier this month, the company confirmed it expanded its presence in Ontario, Canada, via a partnership with Caesars Sportsbook & Casino. That deal saw the leading iGaming and sports betting operator benefit from a range of content provided by Pariplay. Thanks to this deal, the company expanded further its North American footprint and the reach of the content of its in-house development studio Wizard Games.

Before that, earlier in March, Pariplay strengthened its senior-level team by appointing Alexandar Petrovich as VP of Operations. The new hire came ahead of strong growth planned by the company this year as it actively seeks to expand in existing and emerging gambling markets.

Image credit: Pariplay