Oleksandr Usyk arrives at the SBC Summit to headline the event

• Oleksandr Usyk will be seen all over SBC Summit, delivering a keynote and partaking in a company’s booth experience
• The living legend of a boxer will also welcome the teams for the Legends Charity Game
• Expect powerful and impactful business insights as well as glove signing at GR8 Tech’s booth – C350

The SBC Summit is now just days away, due to take place on Wednesday, September 17, with the gathering headlined by none other than Ukrainian boxing legend Oleksandr Usyk, who rose to prominence after taking down the likes of Anthony Joshua, Daniel Dubois, and Tyson Fury, who were thought to be undefeatable boxers in their own right.

Usyk will be joining the event and participating in "The Heavyweight Playbook: Building Businesses That Perform When it Matters Most," drawing on his career as a professional boxer and what has made him so successful, and how this experience could be applied to real-world businesses.

Celebrating this opportunity, SBC Founder and CEO Rasmus Sojmark expressed his excitement to bring this seminal individual to the SBC Summit and said:

"I couldn’t be more excited to welcome Oleksandr Usyk to SBC Summit. He’s not just one of the greatest boxers of our generation but a symbol of resilience, discipline, and what it means to perform when everything is on the line. Having him share his story with our audience is about inspiring all of us to push harder, aim higher, and believe in what’s possible."

Commenting on this opportunity, GR8 Tech CSO Yevhen Krazhan said that he was excited to be joining Usyk at the event, along with Kyrylo Korobka, Executive Director at RTF.

"We are incredibly excited to bring Oleksandr Usyk, co-founder of our partner Ready to Fight, to SBC Summit. Our partnership with RTF is built on shared values of systematic excellence and performance under pressure, and on the Super Stage, we’ll explore how championship thinking translates directly to business success — delivering valuable insights for everyone hungry for that heavyweight drive. It’s going to be a powerful conversation, followed by exclusive activities with the champion at our stand, C350," Krazhan said.

Usyk will also appear at the Legends Charity Game ahead of his keynote at the SBC Summit, where he will welcome the Portugal and World Legends teams onto the field. He will also join GR8 Tech’s booth at C350 in the Sports Betting & iGaming Zone, and participate in a Signed Gloves Giveaway along with other interesting opportunities.

Usyk is part of a widely successful crop of entrepreneurs and personalities who are joining this year’s edition of the SBC Summit, along with other leaders such as Gary Vaynerchuk and Randi Zuckerberg.

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